YouTube Short (60s) — CRS cutoff explainer

Tight 60-second explainer with strong 3-second hook on a fresh CRS draw, designed for YouTube Shorts surface algorithm.

CA · CanadaPoints calculatorstandardID mkt-social-youtube-short-crs-cutoff

Write a 60-second YouTube Short script. Output as 6 scenes × 10 seconds, each with VISUAL DIRECTION, ON-SCREEN BIG TEXT (≤ 8 words), and VOICEOVER (≤ 22 words). Facts: • Round: [DRAW_NUMBER] · Category: [CATEGORY] · Cutoff: [CRS_CUTOFF] · Previous: [PREVIOUS_CUTOFF] • Delta interpretation: [CRS_DELTA_INTERPRETATION] • Firm: [FIRM_NAME] Hook discipline — YouTube Shorts dies in 3 seconds: • S1 (0-3s) must contain the CUTOFF NUMBER as the largest on-screen element. Voiceover starts with the number. • S1 visual: presenter face (founder-face style) or animated chyron — NEVER stock B-roll first. Beat sheet: S1 (0-10s) HOOK · BIG TEXT: "[CRS_CUTOFF]" · VO: "The new [CATEGORY] cutoff is [CRS_CUTOFF]. Here's why that matters if your score is between [CRS_CUTOFF - 30] and [CRS_CUTOFF + 10]." S2 (10-20s) DELTA · BIG TEXT: "[DELTA] vs round before" (compute as CRS_CUTOFF − PREVIOUS_CUTOFF, prefix + or −). VO: explain the delta in plain English using [CRS_DELTA_INTERPRETATION]. S3 (20-30s) WHO MOVED · who entered/left the pool. Indian-applicant profile mention if relevant. S4 (30-40s) ACTION 1 · one concrete profile-fix that adds 10-25 points (additional language test attempt; spouse CLB; provincial nomination targeting). S5 (40-50s) ACTION 2 · one timing decision (e.g. "If your CRS is within 25 points, refresh your profile this week — the next round is typically in 14 days"). S6 (50-60s) CTA · "Run your score against this — link in description. Subscribe for the next round breakdown 24 hours after IRCC publishes." Firm card with [FIRM_NAME] last 2s. CICC §44-46: • No "we'll boost your score". Use "candidates can typically add X points by Y". • No screen-cap of a real client's profile. • No "guaranteed" / "100% success". Output also include: • TITLE (≤ 70 chars): includes "[CRS_CUTOFF]" and "[CATEGORY]". • DESCRIPTION (200 words): cutoff facts; firm card; CICC RCIC# line; CTA; hashtags. • THUMBNAIL TEXT (≤ 4 words): the cutoff number is the entire visual. End with: "— DRAFT — for RCIC review. Verify the cutoff and previous-round cutoff against IRCC's rounds-of-invitations page before recording."